A Growing Market for Men’s Skincare Items & Gender-Neutral Lines

Last Updated March 15, 2023

The Historical Gender Roles in the Beauty Industry

Historically, the beauty industry has mainly focused on women's beauty and has disregarded the unique skincare needs of men. This was due to societal expectations and gender roles that painted men as less concerned with their appearance than women.

However, this outlook is gradually changing as men are increasingly embracing self-care and grooming, leading to a surge in the market for men's skincare products. This has resulted in a growing demand for gender-neutral skincare options that appeal to a broader range of consumers.

Aloe vera slices and moisturizer on a wooden table. Beauty treatment

In this article, we explore the history of gender roles in the beauty industry, the recent changes in attitudes towards skincare and beauty in men, and the advent of gender-neutral skincare lines.

Changing Attitudes Towards Men's Skincare

Men are increasingly aware of their physical appearance and have come to recognize the significance of taking care of their skin. Skincare products that are specifically formulated for men's skin can provide numerous advantages, including reducing the appearance of wrinkles and fine lines, preventing acne, and promoting better overall skin health.

With a diverse range of products that cater to their unique requirements, men can now enjoy the benefits of a comprehensive skincare regimen.

This increasing awareness is fuelling the demand for skincare products among men. The global men's skincare market is expected to reach $18.92 billion by 2027, growing at a CAGR of 5.6% from 2020 to 2027. 

Rise of Gender-Neutral Skincare Lines

The beauty industry has seen a recent surge in gender-neutral skincare lines that cater to all skin types and identities. 

These products are designed to be accessible to everyone, regardless of gender or identity, and they have quickly gained popularity among consumers. Gender-neutral skincare lines are also more sustainable since they reduce the need for separate products for men and women.

However, the development of gender-neutral skincare lines has faced some challenges and criticisms, such as accusations of "pinkwashing" and not fully addressing the unique needs of different skin types. Despite these challenges, the trend towards gender-neutral skincare lines is here to stay, reflecting the evolving attitudes towards gender and identity in society.

Older Men and Skin Care

Key Ingredients and Product Offerings in Men's Skincare

Men's skincare products contain a range of key ingredients and product offerings designed to cater to the specific needs of men's skin. Some popular ingredients include hyaluronic acid, which helps to hydrate and plump the skin, and vitamin C, which can brighten and even out skin tone.

Men's skincare products also often contain ingredients such as caffeine and green tea extract, which help to reduce puffiness and dark circles around the eyes.

In terms of product offerings, men's skincare lines typically include face washes, moisturizers, and anti-aging products, as well as specialized products for shaving and beard care.

Misconceptions about Men's Skincare Products

Some common misconceptions about men's skincare products include the belief that men do not need to take care of their skin as much as women do or that using skincare products is not masculine. In reality, men's skin can benefit from regular care and attention, and there is a growing market for skincare products that cater specifically to men's needs and preferences.

Impact of Cultural and Societal Attitudes on Men's Skincare Market

Cultural and societal attitudes towards masculinity and grooming can impact the men's skincare market in several ways. For example, traditional notions of masculinity may discourage some men from using skincare products or seeking out grooming services, while more progressive attitudes may encourage greater participation in these industries. Social media and influencers can play a significant role in shaping the demand for men's skincare products. Influencers and celebrities can popularize certain products and trends, and their endorsements can impact consumer behavior.

Inclusivity and Gender-Neutrality in the Beauty Industry

The beauty industry has undergone a significant shift in recent years towards inclusivity and gender-neutrality, reflecting the evolving attitudes towards gender and identity in society. The rise in the popularity of men's skincare products and gender-neutral skincare lines is evidence of this change, as men become increasingly conscious of their appearance and self-care practices become more accessible to everyone.

As the demand for gender-neutral skincare products continues to grow, it is essential to recognize the unique needs of different skin types and identities. The beauty industry must strive to create truly inclusive and sustainable products that cater to a diverse range of consumers.

Men need less pink packaging in their lives

Ultimately, the future of gender-neutral skincare in the beauty industry is bright, with exciting new innovations and advancements on the horizon. By embracing a more inclusive and diverse approach to skincare, the industry can continue to evolve and meet the changing needs of consumers around the world.

Challenges and criticisms faced by gender-neutral skincare lines

Limited Appeal to Male Consumers

One of the biggest challenges faced by gender-neutral skincare lines is the limited appeal to male consumers. Skincare has long been associated with femininity, and this stereotype has discouraged many men from engaging in skincare activities.

According to a report by Zion Market Research published in February 2022, the global male grooming market was valued at approximately $68.8 billion in 2021 and is projected to reach $96.2 billion by 2028, growing at a CAGR of around 4.6% between 2022 and 2028. 

The report highlights that the increasing popularity of male grooming products and services, changing lifestyles, rising disposable income, and growing awareness of personal grooming are some of the factors driving market growth. 

To increase male appeal, gender-neutral skincare lines should be focussing on marketing their products as unisex or use male models in their advertising campaigns.

Different skin concerns for different genders

Another challenge faced by gender-neutral skincare lines is the different skin concerns for different genders. Male and female skin differ in texture, thickness, and oil production, among other factors. Therefore, the skincare products that work well for women may not be as effective for men.

To address this challenge, gender-neutral skincare lines should offer different formulations for different skin types, such as oily, dry, or combination skin.

Gendered Marketing Strategies

Gendered marketing strategies also pose a challenge for gender-neutral skincare lines. Traditional gendered marketing reinforces stereotypes and creates gender-specific products that cater to a narrow range of consumers.

For example, pink packaging is often associated with women's skincare products, while blue packaging is associated with men's skincare products. Gender-neutral skincare lines should focus on using gender-neutral packaging, ingredients, and branding.

Ingredient-based gender-neutral skincare lines

Ingredient-based gender-neutral skincare lines focus on using natural, plant-based ingredients that are suitable for all skin types.

For example, The Ordinary is a popular gender-neutral skincare line that offers a wide range of affordable skincare products that are free of parabens, sulfates, and other harmful chemicals. The Ordinary's products are formulated with ingredients such as hyaluronic acid, niacinamide, Vitamin C, and retinoids.

The Ordinary Antioxidants

Addressing the Challenges and Criticisms of Gender-Neutral Skincare

While the concept of gender-neutral skincare has gained momentum in recent years, it has not been without its challenges and criticisms. One of the main criticisms is that gender-neutral skincare lines often lack specificity and are not tailored to individual skin concerns. For instance, some critics argue that gender-neutral skincare lines may not address specific concerns that men or women face, such as hormonal acne or age-related skin changes.

Another challenge is that gender-neutral skincare lines may not cater to the different skin types and textures that men and women have. Men, for instance, tend to have oilier skin due to higher testosterone levels, while women may have drier skin due to hormonal changes.

As a result, some experts argue that gender-neutral skincare lines may not effectively address the specific needs of men and women.

What Can Change

To address these challenges, skincare companies can take several steps to make gender-neutral skincare lines more effective and tailored to individual skin concerns. For instance, companies can create different product lines based on skin types, such as oily or dry skin, and then market these products as gender-neutral.

Companies can also work to develop more targeted products that address specific skin concerns, such as acne or aging, while still marketing these products as gender-neutral.

This approach can help to ensure that customers feel that their individual skin concerns are being addressed, while still maintaining the ethos of gender-neutral skincare.

Tea Tree - Essential Oil

Examples of Gender-Neutral Skincare Products and Ingredients

Here are a few examples of gender-neutral skincare products and their ingredients:

The Ordinary Niacinamide 10% + Zinc 1% Serum

This serum is marketed as a gender-neutral product that helps to reduce the appearance of blemishes and congestion. It contains niacinamide, which helps to regulate oil production, and zinc, which has anti-inflammatory properties.

The Ordinary Nacinamide-10pct-zinc-1pct

Glossier Milky Jelly Cleanser

This gentle cleanser is marketed as a gender-neutral product that removes impurities without stripping the skin of its natural oils. It contains a blend of gentle surfactants, such as coco-betaine and sodium lauroamphoacetate, as well as soothing ingredients like allantoin and glycerin.

Glossier Milky Jelly Cleanser

CeraVe Moisturizing Cream

This fragrance-free moisturizing cream is marketed as a gender-neutral product that helps to restore and protect the skin's natural barrier. It contains ceramides, which help to reinforce the skin barrier, as well as hyaluronic acid, which helps to hydrate the skin.

CeraVe Moisturizing Cream

Expert Opinions on Gender-Neutral Skincare

Dermatologist Dr. Shari Marchbein has stated that "skin is skin, and there is no reason why skincare needs to be marketed to a specific gender."

Similarly, Tom Mammone, the executive director of Clinique Laboratories, has stated that "men and women share the same skin biology, so it makes sense to create products that work for both."

Frequently Asked Questions

Are men's skincare products different from women's skincare products?

Yes, men's skincare products are often designed to cater to the specific needs of men's skin, which tends to be oilier and thicker than women's skin. They often feature masculine scents and focus on issues such as hydration and anti-aging.

Can women use men's skincare products?

Yes, women can use men's skincare products, but they may not be as effective for their skin type. It's important to choose products based on your individual skin needs and concerns.

Are gender-neutral skincare products effective?

Yes, gender-neutral skincare products can be effective, but it's important to choose products that are formulated to address your individual skin needs and concerns. Some gender-neutral products may not be as effective for specific skin types or concerns.

What are the benefits of gender-neutral skincare lines?

Gender-neutral skincare lines promote inclusivity and cater to a wider audience. They often feature sustainable and affordable products that can be used by people of all genders and skin types.

In Conclusion

While gender-neutral skincare has faced challenges and criticisms, it can be an effective way to create products that work for a wide range of skin types and concerns.

By tailoring products to specific skin types and concerns and incorporating expert opinions from the beauty industry, skincare companies can create gender-neutral products that effectively address individual skin needs.

Gender Neutral Skin Care Treatments
About the Author
 Nathan Taylor

Nathan Taylor is a motorbike and e-bike enthusiast with a love for hiking, camping, and meeting new people. Spending a lot of time outdoors, he realized the importance of taking care of his skin and delved into the world of skincare for men.

Nathan enjoys sharing his insights through his blog, providing valuable information and practical tips on skincare, including product recommendations and addressing specific concerns. He aims to help men feel more confident and comfortable in their own skin. Nathan's dedication to skincare and love for outdoor adventure has earned him a loyal following on his blog.

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